✨ Natural language filtering added to HubSpot triggers (Beta)

We’ve updated our HubSpot trigger feature with AI-powered natural language filters, making it even easier to target exactly when your screens should react to activity in HubSpot.

What are Triggers?

Triggers let your screens respond instantly to key CRM events - like new deals, stage changes, or activity by specific reps - so you can surface wins, momentum, and updates without relying solely on dashboards.

If you already show HubSpot dashboards on your TVs, triggers can add a real-time layer on top.
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What’s new:

You can now write filter conditions in plain English (e.g., “deals over 50K owned by Sarah D”), and Fugo will interpret them automatically. This makes it easier to create precise rules without digging through field names.

Try it out:

You’ll find HubSpot triggers on the Triggers page in your Fugo account:

👉 Setup guide
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About the beta:
Because the Trigger feature is still in active development, real-world testing is extremely valuable to us. Anyone who uses triggers during the beta and shares feedback will receive a discount when the feature becomes part of the paid subscription.

As always, if you have questions or run into issues, reach out via chat or support@fugo.ai . We’d love to hear how you're using it!